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Research papers

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Barry Cook, Rachel Mueller-Lust
Company: Nielsen
June 15, 1996
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Citation

Cook and Mueller-Lust (1996a, June 15). Methodological research update. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/methodological-research-update


Research papers

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Author: David Sargent
Company: JD Power
June 15, 1996
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Citation

Sargent, D. (1996a, June 15). What customers want. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-customers-want


Research papers

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Maarten Kool
June 15, 1992
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Citation

Kool, M. (1992a, June 15). Which factors influence the extensiveness of the buying process of farmers?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/which-factors-influence-the-extensiveness-of-the-buying-process-of-farmers-


Research papers

General user experience of international research on children

During recent years we have seen a tendency towards children being looked upon as independent consumers who to a large extent do not depend on the influence of their parents. This means an increased focus on children's' needs and demands by the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Niels Sandal Jakobsen, Lisbeth Flydtkjaer
June 15, 1992
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Citation

Jakobsen and Flydtkjaer (1992a, June 15). General user experience of international research on children. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/general-user-experience-of-international-research-on-children


Research papers

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Hanspeter Schmidhauser
June 15, 1977
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Citation

Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour